10 June 2019
Sell Out Secrets: Kappa FuturFestival
"A giant of the European electronic music scene," Kappa FuturFestival attracts attendees from all over the world, with 86 different nationalities travelling to Italy for last year's edition.
The international appeal, along with a user-friendly approach, is instrumental to Kappa FuturFestival's success, says founding partner Maurizio Vitale Jr.
"The aim is to give our audience the best and most consumer-friendly experience possible that lasts all year round," he explains.
Organisers ensure that it's easy to find information, easy to purchase tickets and easy to access festival (the festival)". Once onsite, all facilities and services are "at arms' length and cashless," reducing logistical challenges for attendees.
The post-event strategy is integral for Kappa FuturFestival to maintain its sold-out status. "After the festival, our fans can relive the two days through our digital and multimedia content," says Vitale. "This way we keep attention high for 12 months and ensure we sell out edition after edition."
The festival is also developing the types of experience on offer, this year introducing the Art&Techno VIP package, which capitalises on Torino's art scene by including private tours of local art galleries and private collections.